IS
ARCHITECTURE AND DESIGN
意思 意大利建筑设计公司

in Chinese 意 (yi) is the first character for Italy and 思 (si) is the character that means logic, the way to do things. Together 意思 (yisi) they mean 'meaning' but also the Italian way to do things.

We are an international architectural company based in Beijing. During our long practice, in Europe first and in China since 2013, we've faced every project as a unique occasion to create beauty. From commercial spaces to offices, from residential to retail, no matter the subject, we've always tried our best to tell stories more than just building buildings.

We are those kind of architects who strongly believe that architecture has a special task in our society. Architecture is a social art indeed, and creativity is worth no more than social responsibility.

As well as extraordinary beauty, in facts, there is a standard beauty that must be guaranteed to everyone and we believe that architects could contribute to help nature in making our world beautiful and create beautiful environment for human beings. Architects should go further beyond than creating new extravagant objects that fill the space we live.

 

FABRIZIO GURRADO
ARCHITECT AND CREATIVE DIRECTOR

I am passionate architect practicing since 2002 as first in Milan and then in Beijing. During this time I faced all the phases of projects at all scales, from interior private residence to commercial big shopping malls, outlet and cultural building, designing architecture and interiors. 

During my practice in Italy I designed public projects, residential buildings, luxury apartments, fashion and chain stores.
After coming to China I've been involved in designing wineries, shopping malls, outlets and retails spaces for Italian luxury fashion brands.

I have strong experience in working supervising for all kind of projects.
Especially skilled in defining interior spaces, I try to offer people interior experiences more than simple spaces. I'm convinced that architecture is first made for people who will live in there and I believe that a beautiful skin is just a reflection of a beautiful inside core.

The attention to the details has been the key word of my career. Even the biggest ideas are all made of small details.

In my design, style has never a predefined role. In every situation the right design is made by the matching between style and contest overall in interior design. Traditional style, contemporary style are both worthy to be used according to the situation and the clients wishes.

Fabrizio 意大利意思建筑设计亚太地区创始人
有14年的设计经验,毕业于米兰.毕业前在法国多次进修建筑设计. 毕业后一直在米兰从事了建筑设计和室内设计工作,从大型建筑到小型专卖店。私人住宅,大商场,专卖店,奥特莱斯项目,文化建筑的设计建筑和室内设计。
意大利工作期间,设计公益项目,住宅建筑,豪华公寓,时尚和连锁店。期间很多作品登上了著名家居杂志《ELLEDECO家居廊》和《AD安邸》.设计师对北京胡同文化有着浓郁的热情曾多次被邀请参加北京设计周.以四合院为主题的设计项目展览.
来中国后创立了“意思建筑设计公司”
曾参与设计酒厂,商场,商店和零售空间以及意大利奢侈时尚品牌专卖店。
设计理念,注重细节的设计,好的效果都是通过对细节的把控呈现出来的。拥有丰富的项目管理经验。
对于室内空间的完成是高品质的。不单纯是一个漂亮的空间,更是给人以舒适的空间体验。
在我的设计中,设计风格从来不是预先确定下来的;因为在不同情形下,最适合的设计是通过将整体室内设计的风格和争议完美融合而达到的。在不同情况下,以及根据客户的需求,传统和现代的设计风格都是值得尝试的。